The old days of advertising are gone forever. The days when an agency would win the account, produce a TV spot and place it on national TV as the entire campaign are no more. And with the invention of desktop publishing software and hiring of in-house production departments, many agencies no longer find the need for their services as they had before.
But how can an agency still play a valued part of the equation with clients? It starts with the idea. Not just the "big idea". Now, it's the "king concept".
This is THE concept that is born from research and understanding. Which includes the client's current situation, challenges, competition, subtleties, nuances, internal-concerns, politics, budget, rollout schedule, FDA or CMS approvals, ability to deliver, fears, and much, much more. And the king concept captures this moment in time, and propels this initiative to an inertia fueled by an ah-hah energy of common sense and hard-hitting simplicity. This idea is so simple, it makes complete sense and connects the dots so well that people think "why didn't I think of that" or "I must of thought of that... just don't remember when!" This is the idea that drives the direction for every element and team member who plays a part in the campaign, from strategy, to creative, to tactical --- even Bill the IT guy.
Nevertheless, this is what our clients are now hiring us for. Moreover, there is a significant value for this creative and strategic leadership and expertise that we provide.
As a leading, independent medical marketing firm with a focus on promoting health and lifesaving brands, Maricich Brand Communications has had great success with creating king concepts for medical device, pharmaceutical and international healthcare corporations, as well as hospitals and healthcare providers. We're not just talking about ad campaigns --- we're talking about heading up major new product launch initiatives and positioning products and platforms that connect with thousands of physicians, and millions of consumers. In other words, these ideas are helping to truly drive business. We understand our calling. We understand healthcare. And we know how to find that "king concept" that is highly valuable for our clients.
To discuss how we can help uncover your “king concept”, look up Maricich Brand Communications at www.Maricich.com
Irvine, Orange County / Los Angeles, California
